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The art director develops concepts and supervises the design and production of the entire project, ensuring its quality and timely delivery.
Wasserman Graphics provides full art direction services for print, websites and multimedia presentations. I develop concepts, organize and supervise talent and service providers, direct photo shoots and oversee all other phases of projects to ensure quality, functionality and timely completion.
What sets my consulting services apart is that I listen and then advise.
When consulting with you, I will:
| • | listen
to
your
description
of
your
business
and
needs |
| • | define
your
goals
and
limitations,
such
as
your
target
audience
and
budget |
• |
review
your
present
and
previous
promotional
materials
and
their
effects |
| • | factor in current market trends and new technology to present you with new and/or more effective options to achieve your goals |
To be effective, the design of both print and interactive projects must be functional as well as visually appealing.
When designing, I use color, graphic elements, typography, illustration, photography to create a layout that leads the audience through the project.
For print materials, I also involve paper texture, dye cuts, and varnishing techniques to give you a striking, effective and functional piece.
For interactive projects, I add an attention to download time and easy navigation.
Wasserman Graphics offers a variety of illustration styles that can all been seen in the portfolio section of this site.
As an illustrator, I offer both traditional and computer-generated illustration for print and interactive projects. I work in one or a combination of the following media:
•
computer-generated
photographic
and
line
art
•
pen
&
ink
•
watercolor
•
pencil
•
tempera
paint
I
also
work
in
the
following
styles
such
as
the
popular
woodcut
style.
To
see
a
my
illustrations,
please
refer
to
the
portfolio
section
of
this
site.
Wasserman Graphics offers a
complete list of services — virtually
a one-stop shop for all your
promotional needs.
Wasserman Graphics provides the production services necessary to complete your print projects and implement and maintain your website and multimedia presentations.
Whether its a printed piece, illustration, web site or multimedia presentation, Wasserman Graphics will handle the production of your project.| • | Print
materials
are
prepared
for
press
and
press
checks
are
conducted
to
ensure
accuracy. |
| • | Illustrations
are
delivered
digitally
or
traditionally,
depending
on
your
needs. |
• |
Multimedia
presentations
are
prepared
for
the
necessary
platform(s). |
| • | Websites are built with optimal download time in mind and clear, logical navigation. Upon completion, sites are tested for proper functionality and submitted to the most widely used internet search sites. |
