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The art director develops concepts and supervises the design and production of the entire project, ensuring its quality and timely delivery.
Wasserman Graphics provides full art direction services for websites, print and multimedia presentations. I develop concepts, organize and supervise talent and service providers, direct photo shoots and oversee all other phases of projects to ensure quality, functionality and timely completion.
What sets my consulting services apart is that I listen and then advise.
When consulting with you, I will:
Listen to your description of your business and review your past or present promotional materials
Define your goals and limitations, such as your target audience and budget
Factor in current market trends and new technology to present you with new and/or more effective options to achieve your goals
To be effective, the design of both print and interactive projects must be functional as well as visually appealing. When designing, I use color, graphic elements, typography, illustration, photography to create a layout that leads the audience through the project.
For print materials, I also involve paper texture, dye cuts, and varnishing techniques to give you a striking, effective and functional piece.
For interactive projects, I add an attention to download time and easy navigation.
As an illustrator, I offer both traditional and computer-generated illustration for web, print and interactive projects. I work in one or a combination of the following
•
computer-generated
photographic
and
line
art
•
pen
&
ink
•
watercolor
•
pencil
•
tempera
I also work in the following styles such as the popular woodcut style. To see a my illustrations, please refer to the portfolio section of this site.
I have a passion for creating the optimum user experience. When designing websites and web applications, I combine logical navigation and site flow, Web 2.0 functionality, typography, and optimized graphics, into an engaging, visually appealing user experience.
